Lyst: designing an onboarding that learns your taste from the first tap
Lyst
Designing an onboarding that captures a shopper's taste from the very first tap
UI, UX, Design Systems, AI Workflow
Overview
Lyst is a global fashion platform, and everything depends on understanding a shopper's taste. That understanding has to start in the first minute, before the feed has any history to learn from. I'm leading the redesign of new-user onboarding: taste capture, a style quiz, gender selection, and the contextual pop-ups that ask for the right thing at the right time, all built on a refreshed design system.
Year
2026
My Role
Product Designer
Status
In Progress
Work In Progress
This case study is still being written. The full story, research, and results are coming soon.
The Work
Where onboarding begins
The first four screens a new shopper meets: sign-up, account creation, brand selection, and notifications. Each stays light on friction while quietly capturing enough taste to personalise the feed from the first session.
Sign Up
Create Account
Brand Selection
Notifications
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